When Everything Is Urgent, Nothing Gets Managed

Urgency inflation undermines decision quality and organizational effectiveness. Adopt a clear three-tier priority model: • **Critical** – Requires immediate action; impacts core operations or safety • **Important** – Significant but can be scheduled within a defined timeframe • **Scheduled** – Routine tasks with flexible deadlines By distinguishing between these levels, teams can focus energy where it matters most and prevent burnout from false urgency.